It is estimated that 89% of consumers use search engines (Google, Bing, Yahoo or another search engine) to find information about products, services or businesses prior to making purchases. That means your potential customers or clients are searching for your company! Dozens of internet users today are typing in keywords relating to the products or services you offer as a company. Even though you have a company website, it’s not enough and you can’t simply rest on your laurels. You have to use SEO (Search Engine Optimization) to ensure your site is fully optimized for organic search results. With a well-optimized corporate website, your company becomes visible to more people; and this can only increase your chances of making it big in your industry.
How Can SEO Help Your Louisville Company?
1. Reduce marketing expense while increasing results
Search engine optimization is the best and most cost effective way to advertise your company’s products and services. It offers a better ROI than traditional advertising methods, and the results are permanent. Organic search results are essentially free and the only expense that you will incur is for hiring a SEO services. Unlike traditional advertising channels or paid ads, traffic coming to your company’s website won’t drop to nothing once you stop paying for SEO services. SEO is the gift that keeps on giving!
2. Generate more revenue from increased traffic
When you’re listed at the top after using SEO, your website will get thousands of clicks from people interested in your company’s products or services. Many of these visitors will ultimately convert into a sale. Search engine optimization won’t give you immediate results; but with time and effort, you will definitely see a definite increase in traffic.
3. Make your company stand out
Whatever industry you are in, chances are there are many other companies selling a product or service just like yours. These companies probably also have a corporate website just like yours. It can be very hard to make a name for yourself with that many out there. This is particularly true if your product or service is highly competitive.
Implementing SEO will get your company website to the top position of search engine rankings and make your brand stand out from the crowd. This could easily be the boost that you need to see your company’s profitability go through the roof.
4. Get your company on the first page of Google
Statistics have shown that the site listed number 1 in Google search results receives over 32% of the organic traffic, compared to approximately 18% for the site listed No.2; and the organic traffic only reduces from there. Page 1 of Google’s search results garners a whopping 92% of all organic traffic from the typical search, with the traffic received dropping off by 95% for page 2. These statistics go to show the importance of using SEO to take your website to the first result or page 1 of search results. By securing that top spot on search engine rankings, you can gain thousands upon thousands of visitors and potentially millions of sales for just a small upfront investment in SEO services.
6. Get realistic projections and forecasts of opportunity within your market
Through keyword and market research as well as access to data, you can see what people (potential customers) are searching the most for. You can then use this information to implement an SEO and content marketing campaign to make your company website become visible to these searchers and bring in thousands of sales per month to your business.
7. Achieve higher brand credibility
Naturally, consumers trust that the top ranked website is search engine results is a reputable and trustworthy company. When you use SEO and get listed at the top, you’ll become the most visible and recognized brand. Consumers are more likely to buy from you if you have decent rankings on major search engines. On the other hand, potential customers are likely to be skeptical about your brand and your company’s products or services if your website doesn’t rank for relevant keywords.
8. Grow your company to the next level
Using SEO will boost your brand visibility and capture the attention of your target audience. It comes in handy when your company is in a position of needing to expand to other markets. When your corporate website is ranked at the top, your brand will become visible even to customers in foreign markets who will get an opportunity to view and order your products or services.
Louisville SEO by Hitting The Number
401 S. 4th Street, STE 4750
Louisville, KY 40202